Having more or less saturated the market for women's make up recently, the make up industry has recognized a possible untapped market, and is pursuing it with glee: men. As much as this would seem like insanity to numerous people, it's a decent idea, because guys can be as vain or as concerned about their appearance as any lady - and all men recognize this to be true. Men, want to look their best especially in special occasions like prom, where they wish to look good with their dates wearing lovely La Femme prom dresses and perfect make up.

Guy make up is not about appearing like a woman. Certain biological specifics mean that this is, in the main, a nearly impossible trick to accomplish. However, there are specific elements of a guy look - yes, even rugged men - which could benefit from the judicious application of some make up - including concealing powder which covers spots and accentuates the right kind of traces.

There are some other areas of a guy appearance which can benefit from make up, even though it pays to become a a bit more circumspect in its application than a woman might be. Women who wear make up do so with the full understanding that individuals will know it is make up - or at least, in the awareness that people will recognize. Men will, however, want to avoid allegations of using it.

However, the application of mascara could be good for guys who want to emphasize their eyelashes. When you have great lashes then you want individuals to see them, regardless if you are male or female. The particular trick is to apply it carefully and in a limited way, except if you are going for a look that is all about looking like you have make up on.